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Teddy bears for your ipod

How would you like to buy an album that included a new song, 3 days a week? A few years ago, this would have been impossible, but today things are dfferent. Due to the arrival of the podcast, electronica artist Podington Bear has made it his mission to release a new track every monday, wednesday and friday throughout 2007. A podcast subscription makes sure that the tracks actually reaches his listeners. And, to support him in his efforts, one can buy his album "Meet Podington Bear" online through the iTunes Music Store, but mind you; this is no requirement for getting access to the RSS stream. The podcast is made available free of charge for anyone who wants to listen.

The music of Paddington .. sorry, Podington Bear is best described as modern electronica that is non-intrusive, yet interesting, and by far mostly devoid of vocals. Or, in his own words: "Podington Bear makes songs with love and care".

Perhaps there's new inspiration for the marketing divisions of major music labels here. One can check out Podington Bears blog and find subscription URLs over at www.podingtonbear.com.