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20 things you must know about music online

Andrew Dubber is the Degree Leader for Music Industries at UCE Birmingham, UK.

Andrew Dubber is a senior lecturer and researcher with a particular interest in online music, radio and new media technology.

Andrew Dubber has a background in radio and the music industry, and has written numerous articles, book chapters and presentations about new strategies and technologies in both of those sectors.

Andrew Dubber also runs a blog at newmusicstrategies.com, which is a must read for anyone interested in the new developments in the music industry. It contains priceless insight and a much needed perspective on items such as online music, globalization, and web 2.0 and it's significance for music publishers worldwide, be it big corporations or single musicians trying to make a modest living.

Luckily, for those who need to read this, but feel that life is too short to subscribe to blogs, Andrew Dubber has now compiled a lot of his messages into a 96 pages book, called "The 20 Things You Must Know About Music Online". In here he explores issues such as Connecting to your User Base, Search Engine Optimization, RSS Feeds, and User Accessibility, among many other vital subjects.

In keeping with being a web 2.0 personality, Andrew Dubber gives his e-book away for free. You can find it right here:

Andrew Dubber: The 20 Things You Must Know About Music Online

At this price, this is a no-brainer. Get it. Read it. Now.

If you feel like it, you could also always go and buy a printed copy. I did.